Take the CCTV New Year's drama, the theme is multi-faceted, and the "death" spirit of forest photography
Release time: 2019-02-27 10:41:32
/刘景慕编辑/谢维平 Text / Liu Jingmu Editor / Xie Weiping
“ 主旋律”题材扎堆上线。 In recent years, the theme of " main theme" has been put on the line. 2017年《人民的名义》成了街头巷尾的爆款开始，到2018年央视开年大戏《换了人间》，再到颇受好评的《最美的青春》《奔腾岁月》《大江大河》 ， “主旋律”影视剧遍地开花。 From 2017, "The Name of the People" has become the explosion of the streets and lanes. By 2018, CCTV's opening drama "Change the World", and then to the highly acclaimed "The Most Beautiful Youth", "Pentium Years", "Dajiang River" , " The main theme "film and television drama blossoms everywhere. “主旋律”题材电视剧的品相，早已不再是说教式、脸谱化的人物和情节，而变成了一群有血有肉，有情有义的人们，在维护社会的正义与和平、保证体制的健康运转。 What is even more gratifying is that the appearances of these "main melody" TV dramas are no longer the teachings and facial features of the characters and plots. They have become a group of flesh-and-blood, affectionate and righteous people who are safeguarding the justice and peace of society. Ensure the healthy operation of the system.
2019开年大剧《启航》，便也是近期此类题材电视剧中的佼佼者。 CCTV's 2019 drama "Starting" is also the leader in such recent TV dramas. After the broadcast of the CCTV1 set of gold files on January 9th, the ratings rate went up all the way, and the average audience rating exceeded 0.8. At the beginning of the episode, it was thrilling: the iron ore explosion, the landslide, the mine owner was almost killed, and the secretary of the municipal party committee died in a car accident. As soon as the picture turned, the director of the Bohai Entrepreneurs Association Shao Hai Weng and his gangs planned what. It turned out that all this was a conspiracy. The whole story began to unfold with this conspiracy. The intense rhythm and sophisticated production make the audience's attention from the very beginning. Adding to the interpretation of the old drama bones such as Jing Jinglin and Yao Gang, it is not surprising that such ratings have been obtained.
2015年成立的年轻公司，森林影画。 In fact, the production company of this drama is a young company established in 2015, forest photography. This company, which is known for its production of online dramas, has produced "Demon Changan" "Please!" Don't black me! "" Explosion models". It seems that this company is far from the "main theme" style. 2015年，就参与制作了主旋律题材电视剧《巨浪》。 But in fact, as early as 2015 , Forest Pictures participated in the production of the main theme of the TV series "Julang". Although very young, the forest photography has its own unique experience and methodology in controlling the theme of the main theme. “死磕”精神。 Sun Qian, chairman of the Forest Film and Television Society, told Entertainment Capital that in fact, the success of "Sail" is because the forest photography team has the courage to overthrow the "dead" spirit.
The main melody drama "new wind direction"?
——将主题宣传，隐藏在艺术表达之下。 The popularity of "Sail" is also reflected in a new trend in the current theme of the main melody film and television drama - the theme propaganda, hidden under the artistic expression. In fact, such a clue already exists. 8.3的《最美的青春》的成功，无一不是建立在优秀的剧情和人物，以及演员们好演技的基础上。 From "The Name of the People " to the success of "The Most Beautiful Youth" of Douban Rating 8.3, it is based on excellent plots and characters, as well as actors' good acting skills. "Sail" is also a good and superb novelty in such subjects. After the small entertainment wants to go through the play, I think that the reason why this drama will get high ratings is that there are several reasons.
First of all, the subject matter is new. “主旋律”影视剧对于历史节点、时代变迁的描写，《启航》则是围绕十八大召开后对城市建设的新执政理念展开，这也是首部再现十八大以来经济社会发展基层实践的电视剧。 Different from the previous "main melody" film and television dramas on the historical nodes and the changes of the times, "Sail" is based on the new ruling concept of urban construction after the 18th National Congress, which is also the first to reproduce the economic and social development of the 18th National Congress. A practical TV series. "Starting" is based on the five major events of the Bohai Municipal Party Committee and the Municipal Government to close the mine, shut down the steel plant, river and lake pollution control, Tongjiang Dahai to Hong Kong Xingshi project, and build a smart city, showing the party after the 18th National Congress, one The legend of how the city is built and developed. The elements that are common in contemporary society, such as industrial upgrading, green development, new ports, and smart cities, are rarely seen in previous film and television works.
In addition, "Sail" has innovatively transformed the perspective into party and government leadership, and demonstrated the process of official decision-making by party committees and governments, demonstrating the multi-party game and wits in the decision-making process. This unique perspective not only increases the freshness of the audience, but also allows the audience to further understand the difficulties and persistence of the party and government organs in making decisions. “通江达海”以及“智慧城市”项目的决策过程，像是面对观众的一场城市建设基本知识小课堂。 Not only that, the decision-making process in the drama about the “Tongjiang Dahai” and “Smart City” projects is like a small classroom of urban construction basic knowledge facing the audience. In this way, the meaning of "Sail" is not just a literary work. The multi-party decision-making in the play, the confrontation between different ideas and the spark of thought are also a very valuable textbook for a city builder. "Starting" not only has the reference and cognitive value of the city's helm, but also made important artistic contributions with strong documentary and unique drama," said Yang Mingpin, deputy director of the Development Research Center of the State Administration of Radio and Television.
该剧的一大亮点。 In the plot itself, the documentary nature of "Sail" is indeed a highlight of the show. “绿水青山就是金山银山”的治污治理，以及将废旧钢厂建立成文创产业，这桩桩件件，都能在现实生活中找到原型。 Although the story is fictitious, the real problems involved in the drama, such as the series of incidents encountered by the male protagonist Zeng Yanlai after the new party secretary, from the reemployment of laid-off workers to responding to suspected epidemics, facing online public opinion Supervising, and then fulfilling the pollution control of “Green Mountain Qingshan is Jinshan Yinshan”, and establishing a waste steel factory into a cultural creation industry, this pile piece can find a prototype in real life. "Sail" is like a "documentary" TV series that records the reform and development of contemporary society. It records the innovation and development of the society after the 18th National Congress of the Communist Party of China, and has successfully completed the theme propaganda task.
And if there are only policies and projects, it can't be called an excellent TV series. As a CCTV drama, "Sail" has also worked hard on character setting. The drama relies mainly on the game between the two city construction ideas between the party secretary Zeng Yanlai (Gu Jinglin) and the mayor Jin Haidong (Yao Gang). “套路”，这两个角色之间，一定有一位反派，为了个人利益，去处处阻挠一身正气的主角，二人斗个昏天黑地，最终反派惨败，主角赢得民众爱戴。 In accordance with the "routines" of traditional TV dramas , there must be a villain between these two roles. For personal interests, to stop the protagonist in the right place, the two fight a dark, and finally the villain is defeated, and the protagonist wins the people's love. However, what is refreshing is that "Sail" is not in the cliché. These two protagonists are good people who are bright and upright, and some are just arguments and struggles about construction ideas and development ideas. The two argued with each other at work, but in private they were good buddies. This kind of treatment makes the characters in the play have flesh and blood, and it is more lively and full, and more real.
成功推出了一个新时代领导干部艺术形象， “并 呈现出一派 '鸿雁在云鱼在水'的艺术景象。” “《启航》的立意深厚高远，对于行业是有着引领意义的。”国家广播电视总局电视剧司副司长刘梅茹如是说。 In the "People's Daily" commentary article, Fan Qige, the director of the Chinese Writers' Association and the Committee of Theoretical Criticism, also commented on the "Sail" drama, and successfully launched a new era of leading cadres' artistic image, "and presented a group of 'Hongyan in the cloud' The art scene of fish in the water." "The sailing" is profound and far-reaching, and has a leading significance for the industry." Liu Meiru, deputy director of the TV drama department of the State Administration of Radio and Television, said.
Tightrope between political propaganda and artistic creation
How did such a script be created? "In fact, the script creation process of "Sail" is very difficult." Sun Qian told Entertainment Capital. Different from the theme of the main theme in the past years, "Starting" is based on the new policy of the 18th National Congress. This has also become the biggest difficulty in the creation of the script. 在 2012年 十八大会议结束后，纪录之后几年一个城市的发展变化，以及随之出现的新理念，新发展，新变化，新成绩。 "The script has been done for two and a half years, and it has been rewritten twice." According to Sun Qian’s team, I want to record the development of a city in the next few years after the end of the 18th National Congress in 2012 , and the consequent New ideas, new developments, new changes, new achievements. This sounds easy, but for a main melody TV series, it is the most difficult thing to describe the current reality. "The biggest contradiction is that many policies in reality will be adjusted according to the situation. The storyline written in the script today may not be suitable for performance after half a year. It can only be adjusted constantly."
Sun Qian revealed to Xiaoyue that the control of the content, the forest shadow painting is crossing the river by feeling the stones. Because the policy is too new, some unconfirmed, or constantly changing policies, if the use is not good, the risk will rise. “对于驾驭此类题材，我们就秉承一个宗旨：敢于不断推倒重来，坚持 死磕。 ”孙倩说。 “Unlike some historical events, or the conclusions have been made, or the data remains more comprehensive, it is more convenient to operate, and it is more clear where the risks are.” “To control such subjects, we have a purpose: to dare Reinvented and insisted on death. " Sun Qian said. "For the opinions of the CCTV and the Propaganda Department of the Municipal Party Committee, we accept and continually modify it. If there are new changes in the process, then change it again and take it easy. We must ensure that the content of the performance can reflect the latest policy." For example, Qian has originally had a plot about real estate demolition. 最新的话题则是宁波舟山港的江海联运。 However, when the script came out, the real estate demolition was no longer the theme for the performance of the screen. The latest topic was the Jianghai Intermodal Transportation of Zhoushan Port in Ningbo. "That line, we will change."
Sun Qian revealed that the male actor, Guo Jinglin, was also the artistic director and script coordinator of the play, and also paid a lot of effort for the script. 20多天里，果靖霖带着编剧团队，依然在没日没夜地修改剧本。 In the more than 20 days before and after the start , Guo Jinglin took the scriptwriter team and still modified the script day and night. "It's not that the script is not good enough, but everyone wants to be more refined." Sun Qian said that the final effect presented to the audience is indeed much better than the previous script. 。在打磨作品这件事上，我们永远没有怨言。 ”孙倩告诉小娱，让《启航》中的内容永远保持在时代前沿，展现党的十八大最新成绩，是创作过程中的核心思路。 "From CCTV to the Propaganda Department of the Municipal Party Committee, we all believe that our attitude is the most correct . We will never complain about polishing the works. " Sun Qian told Xiaoyue to keep the contents of "Starting" forever. The forefront of the times, showing the latest achievements of the party's 18th National Congress, is the core idea in the creative process. 也有剧评人如此说： “通过《启航》，一部剧看懂新时代。 ” Therefore, some critics have said this: "Through "Starting", a drama can understand the new era. "
“主旋律”类型电视剧。 Regardless of the broadcast platform or the content background, "Starting" belongs to the "main theme" type of TV series. However, when Sun Qian was preparing for this project, he was not willing to define it as the "main theme." “央视的开年大剧竞争非常激烈。”孙倩告诉小娱。 "We have decided that this drama must put the artistic expression in the first place. We have made the greatest efforts in balancing the performance of the national policy and the dramatic conflict." "CCTV's opening competition Very intense." Sun Qian told Xiao entertainment. It is understood that the annual CCTV drama of the year has the role of the "wind vane" of domestic film and television dramas in the coming year. It embodies the development trend of TV dramas in the coming year, and can also see the mapping of national policies and trends. Sun Qian revealed that at the time, there were already three dramas competing with "Starting" at the same time. 的努力，《启航》不仅在表达上全面地展现了党的十八大的有效成果，对于剧本身而言，艺术表现力、可看性也极强，最终让这部剧，成为了央视 2019开年大剧。 It is precisely because of the efforts of the forest film and the creative team in the creation , "Sail" not only comprehensively shows the effective results of the party's 18th National Congress, but also the artistic expression and visibility of the drama itself. Strong, and finally let this drama become the CCTV 2019 drama.
，森林影画的 “两板斧” Persevere in death, eclecticism , "two axes" of forest photography
“坚持死磕”的精神，不仅体现在《启航》上，对于所有作品，他们都抱着这份心态，认真踏实地做剧。 The spirit of the forest film "persistence to death" is not only reflected in "Starting the Air", but for all works, they are holding this mentality and earnestly and prank. Unlike most companies, forest photography has never limited itself to a certain type of drama, but has been extensively involved, and various types of dramas will try to make. "This market is profitable. When you see what themes make money, you will go there." Sun Qian told Xiaoyue, but when the subject collided and got together, it meant the end of a theme bonus period. At this time, for a production company that specializes in a certain episode type, the blow is relatively large. And the market is always unpredictable, you can't know who the next fire will be. “所以我们要求题材多样性，原因就在这里。”孙倩说，“你根本不知道下面哪一朵花要开，就只能各个类型都种一朵。” "For example, in the past few years, it was fictitious, overhead history, and through the drama, and this year, the reality of themes, the works that tell the true feelings between the characters, will become the mainstream." "So we ask for diversity of subjects, the reason is here." Sun Qian said, "You don't know which of the following flowers to open, you can only grow one for each type."
制作出品多部兼具市场与口碑的作品。 In addition to "Starting", Forest Pictures also produces a number of works that combine market and word of mouth. 2015年各卫视播出的抗战类献礼片中，占据收视率及网络点击率第1名；网剧 《妖出长安》以 400多万投资获得2000多万分账收入，成为行业公认的网剧标杆之作；东北喜剧系列电影《这个保安有点彪》于2月15日登陆腾讯视频，仅前3天总播放量就突破3300万。 Among them, the TV series "Julang" ranked first in ratings and online click-through rate in the anti-war tribute films broadcast by various TV stations in 2015; the online drama "Demony Changan" received more than 20 million account income with more than 4 million investment. It has become the industry's recognized benchmark for online drama; the Northeast comedy series "This security is a bit awkward" landed on Tencent video on February 15th, and the total broadcast volume exceeded 33 million in the first three days. "If you must say that there is a methodology, it is four words: come back and spend money." Sun Qian explained that he is willing to spend money on production, and he will come back if he feels bad. 对于大部分项目而言，后期剪辑出来如果发现效果很差，则会直接推给市场， “至于到底剪成什么样子，就不是片方应该讨论的问题了。”但对于森林影画来说，则是拿回来重新剪，甚至补拍。 "If you feel bad, re-shoot, overthrow the re-cut, keep trying, until you are satisfied." For most projects, if the post-production is found to be bad, it will be directly pushed to the market. What it is, it is not a problem that the film should discuss." But for the forest film, it is taken back and re-cut, even make up. "I can't get through this. I don't know how much I spend." Sun Qian said. “死磕”精神，森林影画与投资方关系也很好。 It is also because of this "death" spirit that forest photography and investor relations are also very good. For Sun Qian, there are two principles for working with investors: First, never fool the money of the father, the cost is exactly what it takes, honestly, and the second is that if the project is not effective, the forest will be retaken. Come back, even pay for yourself until you are satisfied. 。 As a result, investors who work with him, most of the projects on forest photography are willing to continue investing . 体量的影视项目。 ” “Like our first investor, Beijing Wentou, we have been investing in us from “Julang” to “Starting”. This year we will continue to cooperate with several large- scale film and television projects. ”
2015年成立的森林影画，虽然在电视剧、网剧、网大领域不断有代表作品推出，但公司前几年还是将重点放在苦练内功上 。 Sun Qian revealed that in fact, although the forest photography that was established in 2015 has been continuously represented in TV dramas, online dramas, and online games, the company has focused on hard work in the past few years . "In the past few years, we have been working on scripts forever. Every book has been polished and revised. It will not be finished until it passes." Because most of the past time is in the process of preparation, most of the projects have not yet started. . 2019年，是该收获的时候了 。 And by 2019, it is time to harvest . 2019年，公司营收“应该可以过亿”。 Sun Qian roughly estimated that in 2019, the company's revenue "should be over 100 million." According to his plan, some of the projects previously prepared will be started this year. Similarly, the type of work will be very rich. 网剧《深宫丑女》已于 1月17日开机，由金牌编剧王之理操刀的另一部重大题材作品《长辛店》（又名《北京以南》），目前也正在建组筹备。 According to Xiaoyue, the sweet-sex female-themed online drama "Deep Palace Ugly" was launched on January 17th, and another major theme work by the gold screenwriter Wang Zhili was "Changxin Store" (also known as "South of Beijing." ")), is currently in the process of building a group. 《鹿 sir的荣耀》、 《妖出长安 2》等。 In addition, Forest Pictures also has a number of head film and television works under development, including the costume spy war super online drama "Wind and West" (Ma Boyong's novel adaptation), suspense reasoning online drama "Simple Probing Notes" (Xu Weicai script), screenwriter Song Fangjin's thrilling suspense online drama "Desperate: Escape from Unknown Island", and " Glory of Deer Sir", "Demon Changan 2" and so on. Sun Qian told Xiaoyue that in terms of the current project reserve, it is enough to support the next two years. IP的发掘和合作上加大了投入，会继续深耕优质内容，夯实项目储备量，“囤粮好过冬啦！” At the same time, the forest video paintings have also increased their investment in the industry's top screenwriters and IP discovery and cooperation. They will continue to deepen the quality content and consolidate the project reserves. “It’s better for the winter!”
天也就不遥远了。 After spending enough winter with enough grain, spring is not far away.