Winning CCTV's New Year's play, the theme is multi-faceted, and the "dead spirit" of forest movies
Release time: 2019-02-27 10:41:32
/刘景慕编辑/谢维平 Text / Editor Liu Jingmu / Xie Weiping
“ 主旋律”题材扎堆上线。 In recent years, the theme of " Main Melody" has come online. 2017年《人民的名义》成了街头巷尾的爆款开始，到2018年央视开年大戏《换了人间》，再到颇受好评的《最美的青春》《奔腾岁月》《大江大河》 ， “主旋律”影视剧遍地开花。 From the "Name of the People" in 2017, which became a blockbuster on the streets, to the CCTV opening drama "Changed the World" in 2018, to the critically acclaimed "The Most Beautiful Youth", "Pentium Years", "The Great River" , " "The main theme" film and television drama blossoms everywhere. “主旋律”题材电视剧的品相，早已不再是说教式、脸谱化的人物和情节，而变成了一群有血有肉，有情有义的人们，在维护社会的正义与和平、保证体制的健康运转。 What's even more gratifying is that the appearance of these "main theme" TV dramas has long ceased to be preaching and facial figures and plots, but has become a group of flesh-and-blood, affectionate and righteous people who are maintaining social justice and peace, Ensure the healthy operation of the system.
2019开年大剧《启航》，便也是近期此类题材电视剧中的佼佼者。 CCTV's 2019 opening drama "Sail" is also the leader in recent TV dramas of this theme. After the CCTV1 golden file was broadcast on January 9, the ratings have been rising all the way, with an average rating of more than 0.8 and a good result. At the beginning of the episode, he was thrilled: the iron ore exploded, the landslide, the mine owner was almost killed, and the municipal party committee secretary was killed in a car accident. As the screen turns, Shao Haiweng, president of the Bohai Entrepreneurs Association, and his associates are planning something. It turned out that all this was a conspiracy. The whole story started slowly with this conspiracy. The tense and lively rhythm and excellent production can hold the audience's attention from the beginning. Coupled with the interpretation of Guo Jinglin, Yao Gang and other old opera bones, it is not surprising to obtain such ratings.
2015年成立的年轻公司，森林影画。 In fact, the company that produced the show is a young company founded in 2015, Forest Movies. This company, which is known for producing online dramas, has produced "Demons from Changan" and "Please!" Don't hack me! "And other" explosive models "dramas. It seems that this company is far from the style of the "main theme". 2015年，就参与制作了主旋律题材电视剧《巨浪》。 But in fact, as early as 2015 , Forest Movies participated in the production of the main theme TV series "Big Wave". Although young, Forest Movies has its own unique experience and methodology on the theme of driving the theme. “死磕”精神。 Sun Qian, chairman of Forest Movies, told Entertainment Capital that, in fact, the success of "Sail" lies in the forest movie team's courage to overthrow the spirit of "death".
Main theme drama "New Wind"?
——将主题宣传，隐藏在艺术表达之下。 The popularity of "Sail" also reflects a new trend that is looming in today's theme film and television dramas- propagating the theme and hiding it under artistic expression. In fact, such clues have already existed. 8.3的《最美的青春》的成功，无一不是建立在优秀的剧情和人物，以及演员们好演技的基础上。 From "The Name of the People" to "The Most Beautiful Youth" with a Douban score of 8.3, all are based on excellent plots and characters, as well as good acting skills of the actors. And "Sail" is also a medium-to-high quality novel that is quite new in this subject. After Xiao Yu could n’t stop the show overnight, I thought that the show would get high ratings for several reasons.
First, the subject matter is new. “主旋律”影视剧对于历史节点、时代变迁的描写，《启航》则是围绕十八大召开后对城市建设的新执政理念展开，这也是首部再现十八大以来经济社会发展基层实践的电视剧。 Different from previous descriptions of historical nodes and changes in times in the "main theme" film and television dramas, "Set sail" revolves around the new ruling concept of urban construction after the 18th National Congress of the Communist Party of China. Practical TV series. "Sail" takes the five major events of Bohai Municipal Party Committee and Municipal Government's closing of mines, shutdown of steel mills, pollution control of rivers and lakes, Tongjiang Dahai to the Gangxing project, and the construction of smart cities. How the city builds and develops the butterfly legend. Common elements in contemporary society, such as industrial upgrading, green development, new ports, and smart cities, are rarely expressed in previous film and television works.
In addition, "Sail" innovatively changed the perspective to the party and government leaders, showing the party committee, government and other official decision-making processes, showing the parties in the decision-making process of multi-party games and fighting wit. This distinctive perspective not only increases the freshness of the audience, but also allows the audience to further understand the difficulties and persistence of the party and government agencies in making decisions. “通江达海”以及“智慧城市”项目的决策过程，像是面对观众的一场城市建设基本知识小课堂。 Not only that, the decision-making process in the play about the "Tongjiang Dahai" and "Smart City" projects is like a small classroom of basic knowledge of urban construction facing the audience. From this point of view, the significance of "Sail" is not just a literary work. The multi-party decision-making, the confrontation between different concepts and the spark of thought in the play are also a very useful textbook for a city builder. "The Sailing Ship not only has a textbook-like reference and cognitive value for the helm of the city, but also made an important artistic contribution with strong documentary and unique drama." Said Yang Mingpin, deputy director of the Development Research Center of the State Administration of Radio and Television.
该剧的一大亮点。 On the plot itself, the documentary nature of "Sail" is indeed a highlight of the play. “绿水青山就是金山银山”的治污治理，以及将废旧钢厂建立成文创产业，这桩桩件件，都能在现实生活中找到原型。 Although the story is fictional, the realistic issues involved in the episode, such as the series of incidents that the leading actor Zeng Yanlai encountered after the new city party secretary, ranged from re-employment of laid-off workers, to responding to suspected outbreaks, and facing public opinion on the Internet Supervision, to the implementation of "green water, green mountains are Jinshan Yinshan" pollution control, and the establishment of waste steel mills into cultural and creative industries, this pile of pieces can be found in real life prototype. "Sail" is like a "documentary" TV series that records the reform and development of contemporary society. It records the social innovation and development of the party after the 18th National Congress of the Communist Party of China, and has successfully completed the theme propaganda task.
And if there are only policies and programs, they cannot be called excellent TV series. As the CCTV New Year's play, "Set sail" also worked hard on character setting. The play relies mainly on the game between the city party secretary Zeng Yanlai (Guo Jinglin) and Mayor Jin Haidong (Yao Gang) about the two urban construction ideas. “套路”，这两个角色之间，一定有一位反派，为了个人利益，去处处阻挠一身正气的主角，二人斗个昏天黑地，最终反派惨败，主角赢得民众爱戴。 According to the "routine" of traditional TV dramas , there must be a villain between these two characters. For personal benefit, they are obstructing a protagonist who is righteous. The two fight against each other in the dark. In the end, the villain is defeated. What's refreshing, however, is that Sailing hasn't fallen into the trap. These two protagonists are bright and good people, and some of them are just disputes and struggles about the construction concept and development ideas. The two arguing with each other at work, but in private are good buddies. This kind of treatment makes the characters in the play have flesh and blood, more lively and full, and more real.
成功推出了一个新时代领导干部艺术形象， “并 呈现出一派 '鸿雁在云鱼在水'的艺术景象。” “《启航》的立意深厚高远，对于行业是有着引领意义的。”国家广播电视总局电视剧司副司长刘梅茹如是说。 Fan Yongge, member of the Chinese Writers Association and director of the Theoretical Criticism Committee, commented on the "People's Daily" in a commentary article, and also evaluated "Sail", which successfully launched a new era of leading cadres' artistic image. "The fish is in the water 'art scene." "The sailing of" The Voyage "is profound and has a leading significance for the industry." Said Liu Meiru, deputy director of the TV Drama Department of the State Administration of Radio and Television.
A tightrope between political propaganda and artistic creation
How was such a script created? "In fact, the process of creating the script for" Sail "is very difficult," Sun Qian told Entertainment Capital. Different from the theme of history in the past, "Sail" is based on the new governing principles after the 18th National Congress of the Communist Party. This also became the biggest difficulty in the script creation of "Sail". 在 2012年 十八大会议结束后，纪录之后几年一个城市的发展变化，以及随之出现的新理念，新发展，新变化，新成绩。 "The script has been made for two and a half years, and it has been rewritten twice." New ideas, new developments, new changes, new achievements. It sounds easy, but for a main TV drama, it is the most difficult thing to describe the current reality. "The biggest contradiction is that many policies in reality will also be adjusted according to the development of the situation. The storyline of today's script may not be suitable for performance after half a year, and can only be adjusted continuously."
Sun Qian revealed to Xiao Yu that the forest movie was crossing the river by touching the stones. Because the policy is too new, some inconclusive or ever-changing policies, if they are not used well, the risk will rise linearly. “对于驾驭此类题材，我们就秉承一个宗旨：敢于不断推倒重来，坚持 死磕。 ”孙倩说。 "Unlike some historical events, or the conclusion of the coffin, or the retention of more information, it must be more convenient to operate and the risks are clearer." "For the management of such subjects, we adhere to one purpose: to dare to continue Push it back and insist on death. "Sun Qian said. "We continue to modify the opinions of CCTV and the Propaganda Department of the Municipal Party Committee. If there are new changes in the process, we will continue to change them, and we will not tire of them. We must ensure that the content we represent reflects the latest policies." Sun Qian gave an example. For example, there was a plot about real estate demolition in the play. 最新的话题则是宁波舟山港的江海联运。 However, when the script came out, real estate demolition was no longer a theme suitable for screen performance, and the latest topic was the river-sea joint transport in Ningbo Zhoushan Port. "That line, we will change."
Sun Qian revealed that the male lead actor Guo Jinglin is also the artistic director and the script coordinator of the play, and has put a lot of effort into the play. 20多天里，果靖霖带着编剧团队，依然在没日没夜地修改剧本。 For more than 20 days before and after the start -up, Guo Jinglin took the screenwriter team and revised the script day and night. "It's not that the script is not good enough, but that everyone wants to be better." Sun Qian said that the effect presented to the audience in the end is indeed much improved compared to the previous script. 。在打磨作品这件事上，我们永远没有怨言。 ”孙倩告诉小娱，让《启航》中的内容永远保持在时代前沿，展现党的十八大最新成绩，是创作过程中的核心思路。 "From CCTV to the Propaganda Department of the Municipal Party Committee, we all think that our attitude is the most correct . We have never complained about polishing our works. " Sun Qian told Xiaoyu to keep the content in "Sail" forever At the forefront of the times, showing the latest achievements of the 18th CPC National Congress is the core idea in the creative process. 也有剧评人如此说： “通过《启航》，一部剧看懂新时代。 ” As a result, some critics have said, "Through Sailing, a play understands a new era. "
“主旋律”类型电视剧。 No matter from the broadcast platform or the content background, "Sail" belongs to the "main theme" type of TV series. However, when preparing for this project, Sun Qian was unwilling to define it as the "main theme". “央视的开年大剧竞争非常激烈。”孙倩告诉小娱。 "We are certain that this show must put artistic expression first. We have made our best efforts to balance the performance of the national policy and dramatic conflict." "CCTV's opening drama competition Very intense. "Sun Qian told Xiao Yu. It is understood that each year's CCTV New Year's drama has the role of the "vane" of domestic film and television drama content in the coming year. It reflects the development trend of TV dramas in the coming year, and it can also glimpse the mapping of national policies and wind directions. Sun Qian revealed that at the time, there were already three plays competing with "Sail" at the same time. 的努力，《启航》不仅在表达上全面地展现了党的十八大的有效成果，对于剧本身而言，艺术表现力、可看性也极强，最终让这部剧，成为了央视 2019开年大剧。 It is precisely because of the forest film and creative team's creative efforts that "Sail" not only comprehensively shows the effective results of the 18th National Congress of the Communist Party of China, but also for the play itself, the artistic expression and visibility are extremely Qiang finally made this drama become the opening drama of CCTV 2019.
，森林影画的 “两板斧” Perseverance and eclecticism , the "two-handed axe" of forest movies
“坚持死磕”的精神，不仅体现在《启航》上，对于所有作品，他们都抱着这份心态，认真踏实地做剧。 The spirit of Forest Movies ' "Insistence to Death" is not only reflected in "Sailing". For all works, they hold this mentality and do the drama seriously. Unlike most companies, Forest Movies never confined itself to a certain type of drama, but extensively involved, all kinds of episodes will try to produce. "This market is profit-oriented. When you see any subject matter making money, you go there in a hurry." Sun Qian told Xiao Yu, but when the subject matter collided and got together, it meant the end of a theme bonus period. At this time, for a production company specializing in a certain episode type, the blow is relatively large. The market is ever-changing, and you cannot know who will be the next fire. “所以我们要求题材多样性，原因就在这里。”孙倩说，“你根本不知道下面哪一朵花要开，就只能各个类型都种一朵。” "For example, in the past few years, fiction, overhead history, and cross-play have gathered. By this year, realistic themes, works that tell the true feelings between characters, will become the mainstream." "So we ask for diversity of subjects, and this is why." Sun Qian said, "You don't know which flower below is going to bloom, you can only plant one for each type."
制作出品多部兼具市场与口碑的作品。 In addition to Sailing, Forest Movies has produced a number of works that have both market and reputation. 2015年各卫视播出的抗战类献礼片中，占据收视率及网络点击率第1名；网剧 《妖出长安》以 400多万投资获得2000多万分账收入，成为行业公认的网剧标杆之作；东北喜剧系列电影《这个保安有点彪》于2月15日登陆腾讯视频，仅前3天总播放量就突破3300万。 Among them, the TV series "Julang" occupied the first place in ratings and Internet click-through rate among the anti-Japanese war presents broadcasted by various TV stations in 2015; the online drama "The Demon from Changan" earned more than 20 million sub-account income with an investment of more than 4 million , Became the industry's recognized benchmark for web dramas; the Northeast comedy series "This Security is a bit Biao" landed on Tencent Video on February 15th, and the total broadcast volume in the first 3 days exceeded 33 million. "If you have to say that there is any methodology, it is four words: come back and spend money." Sun Qian explained that she was willing to spend money on production, and then came back if she felt bad. 对于大部分项目而言，后期剪辑出来如果发现效果很差，则会直接推给市场， “至于到底剪成什么样子，就不是片方应该讨论的问题了。”但对于森林影画来说，则是拿回来重新剪，甚至补拍。 "If you feel bad, re-shoot, overturn the re-cutting, and keep trying until you are satisfied." For most projects, if the post-editing is found to be poor, it will be pushed directly to the market. "As for the cut What it looks like is not an issue that the film side should discuss. "But for the forest movie, it is to take it back and cut it again. "I can't get through this, I've recognized how much it cost me." Sun Qian said. “死磕”精神，森林影画与投资方关系也很好。 It is also because of this spirit of "dead death" that Forest Movies has a good relationship with investors. For Sun Qian, there are two principles for working with investors: one is to never fudge the money of the host ’s father, how much it costs, and honestly ask it; the other is that if the project is not effective, the forest movie will be retaken Revisited, even out of your own pocket, until the modification is satisfactory. 。 Therefore, most of the investors who cooperated with him were willing to continue investing in forest movie projects . 体量的影视项目。 ” "Like our earliest investor Beijing Wentou, we have been investing in us from" Julang "to" Sail ", and this year we will continue to cooperate with several large- scale film and television projects. "
2015年成立的森林影画，虽然在电视剧、网剧、网大领域不断有代表作品推出，但公司前几年还是将重点放在苦练内功上 。 Sun Qian revealed that, in fact, although the forest movie set up in 2015 has been continuously launched with representative works in the field of TV dramas, Internet dramas, and Internet universities, the company has focused on hard work in previous years . "In the past few years, we have actually been writing scripts, and each of them has been polished and revised, and it is not finished until we have passed this level." Because most of the past time was spent preparing for the project, most of the projects have not yet started filming. . 2019年，是该收获的时候了 。 And in 2019, it's time to harvest . 2019年，公司营收“应该可以过亿”。 Sun Qian roughly estimated that in 2019, the company's revenue "should be over 100 million." According to his plan, some of the previously prepared projects will start shooting this year. Similarly, the types of works will be very rich. 网剧《深宫丑女》已于 1月17日开机，由金牌编剧王之理操刀的另一部重大题材作品《长辛店》（又名《北京以南》），目前也正在建组筹备。 According to Xiao Yu's understanding, the sweet pet female theme drama "Deep Palace Ugly Girl" has been launched on January 17, another major theme work "Changxindian" (also known as "South of Beijing" 》), And is currently preparing for the formation. 《鹿 sir的荣耀》、 《妖出长安 2》等。 In addition, Forest Movies also has a number of head-mounted film and television works under development, including the costume spy war super-drama "Wind Rising West" (an adaptation of Ma Boyong's novel), the mysterious reasoning web drama "Concise Investigation Notes" (screenwriter Xu Xucai), screenwriter Song Fangjin's thrilling suspense web drama "Despair: Escaping the Unknown Island", as well as " The Glory of Deer Sir", "The Demon Out of Chang'an 2", etc. Sun Qian told Xiaoyu that the current project reserve is sufficient to support the next two years. IP的发掘和合作上加大了投入，会继续深耕优质内容，夯实项目储备量，“囤粮好过冬啦！” At the same time, Forest Movies has also increased its investment in the discovery and cooperation of the industry's top screenwriters and IPs this year. It will continue to cultivate high-quality content, consolidate the project reserve, and "stock up for the winter!"
天也就不遥远了。 After spending the winter with sufficient grain storage, spring is not far away.